How to Supply Your Own Artwork

Please check the artwork guidance notes on this page which will ensure that your work proceeds quickly and efficiently.





Sending Your Files

After placing your order you can email your artwork files to us, we can accept files up to 10Mb. If your files cannot be emailed for some reason (or they are over 10Mb) you can save your files to a CD, DVD, USB and post it to us. Please remember to send your order details along with your artwork.

Printcentre.co.uk
PO Box 5092
Coventry
CV1 9FG

Due to the high cost of postage and the low value of media we no longer return media unless specifically requested. Where media is to be sent back we make a small charge for carriage.

Please email your artwork to us at support@printcentre.co.uk





File Formats

We use the very latest Adobe PDF (Portable Document Format) Rip in our Pre press department.and our work flow is based on working with files sent to us as PDFs. All work should be presented to us in this format.

Your PDF should be prepared at press quality with artwork centered on pages.

Please ensure you carefully check your PDF before sending it. Whilst software is usually reliable there is still a real possibility that something changes in the conversion from native file format to PDF.

Since PDF is the only origination we have to work with all our processes are designed to ensure that the finished print matches the PDF supplied.

Our commitment is to ensure that this is the case and we cannot accept responsibility for a problem with finished print when this matches the PDF.





Layouts

Please supply everything 'one up'. It is more successful if you leave us to sort out the imposition for printing. E.g. provide one business card on a 85mm x 55mm page. Booklets should either be in separate files for each page or number order pages (we will sort out the printers pairs).





'Bleed' & 'Quiet Border'

Understanding the need for 'Bleed' and a 'Quiet Border' is vital if we are going to achieve an excellent finished print job. We require Bleed to allow for the tolerance of our guillotines (the machine used for cutting your job after printing). Even with our 'State of the Art' equipment there is a margin of error in the operation.

If your image finishes exactly at the edge of your required finished size then these small deviations may produce unsightly white flashes at the edge of your print. By extending your background colour or image beyond the edge of your finished job the consequences of such a deviation are not perceptible. We recommend that elements intended to go to the very edge of your finished job should extend 3mm beyond the edge.

A 'Quiet Border' is the distance you should allow from the edge of your finished page size to text or diagrams etc. The reason for this border is again the tolerance in cutting. If you have a design where the text runs to the very edge then a cutting deviation will actually cut off some of your text! A very small 'Quiet Border' can result in a finished job looking very uneven. We recommend a 'Quiet Border' where there is no text, etc. of at least 5mm around the edges of your job.





Fonts

We recommend converting the text created with this font into curves. This means that we don't require the original font when we print your job. When you are supplying your work as a PDF it should always be produced with fonts embedded.





Colour Matching

There are a large number of variables which can affect the colour produced in Full Colour Printing. Simply looking at the appearance of colours on a monitor, especially if no monitor calibration has been carried out, is unlikely to produce predictable printed results. In just the same way an un-calibrated desktop printer, such as a laser or inkjet may well produce very different colours to those produced on a professional printing press. Rather than leaving colour matching to chance and 'keeping your fingers crossed' we strongly recommend that colours be chosen from Hard Copy Colour Charts.

We have produced two Colour Swatch Booklets (one printed on Coated material and the other on Uncoated material) which show over 1000 colours together with their CMYK values. The advantage of using these charts is that they are exactly matched to our presses. Please call us to purchase a swatch.

Please Note: Where you have a particular colour issue, for example a requirement to match to a specific company colour or a previously printed job, this MUST be brought to our attention at the order stage. Simply specify the colour to be matched to or the fact that the job has been printed previously when placing your order. If you have a swatch of the colour required please send us a hard copy of that. We cannot be held responsible if your printed work does not match your requirements unless those requirements are brought to our attention before we print.





Photographs & Graphics

Photographs should be scanned size for size at 400dpi and saved as CMYK images (the only exception to the CMYK rule are images for Hexachrome Printing which should be sent as RGB).





Special Finishes

If you require a special finish to your print such as Hexachrome or Metal FX® please call us for details of how to supply your artwork.





File Pre-flighting

When you opt for your file to be pre-print checked it will be reviewed by an experienced designer and checked by our proof readers.

We check for:

  • • Artwork being central and backing up correctly
  • • That there is sufficient Bleed and Quiet Area
  • • The fonts are embedded
  • • That all elements of the job are CMYK (RGB and Pantone colours may not print as expected in Full Colour.)
  • • That the quality of the pictures and text is to print standard.
  • • That there is colour consistency and wherever possible.
  • • Rigorous proof reading, whilst not guaranteed to pick up every error, has proved a 'lifesaver' many times in the past.

We charge an optional £3.75 + VAT (£9.00 + VAT for Books and Booklets) to carry out extensive Pre-flighting of your job. We would strongly recommend using this service if you have created your own artwork files.Should we find potential issues with the files you have provided we would work with you to resolve the problems.

Please Note: If you decide not to have your job pre-flighted we will simply print what you have sent (or proofed)! If the corrections which you want us to do are excessive there may be an additional charge.





Proofs

If we create your artwork a PDF proof will be sent by email for your approval.

Our normal print only service does not include a proof. We simply print from the files you provide. If you have requested our pre-flight check service your files will be checked before they proceed to print. We would strongly recommend using our pre-flight check service to check that your artwork is correct before it goes to print.

The system is fast and efficient. However, in some circumstances proofs are desirable and we are pleased to produce proofs from your Digital Artwork prior to printing. This will add extra time to your order.

We produce three different types of proofs:

PDF proof
These are sent digitally via Email. They are ideal for checking layout and content but are not colour accurate and so are of little use when there are issues of colour, such as matching to a House Colour.

Laser Proof
These are sent by post and provide something tangible to look at. Again these are not colour accurate and their use is limited to content and layout proofing.

Wet proof
These are an exact match to the job which will eventually be printed since they are a small run of the finished job on press. We would always recommend a small run of print (to be used as a wet proof) prior to any very large run of print.






If you cannot find what you need to know here, or require further clarification on any of the listed topics, please contact us.